The story behind my beverage packaging revolved around the concept of the Piroozmandi’s, a Persian family of pharmacists who immigrated to England in the 1800’s, sharing their secrets though apothecary to this day. The target demographic is a health conscious consumer who is willing to pay for something unknown, exotic and believes in the power of apothecary. Hinting back to their beginnings, I created a pattern mimicking ancient Persian carpets, adding an element of grandeur in gold highlights and a wax seal.

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